First and foremost, let me justify what I mean by "high-end" clients. These are clients that you offer first-rate services that will keep them coming back for repeat firm with you. On top of that, they express their loyalty by referring new clients to you.
These are the types of clients that you should be targeting online and offline. Fortunately, collective media gives an excellent medium to originate and nurture relationships with prospects until they become customers and brand advocates.
However, many Real Estate professionals don't understand that the word "social" in collective media marketing means that they need to socialize with people! Here are 3 coarse mistakes that Real Estate professionals make on Twitter.
1. originate A Twitter Profile That Invites Distrust!
It all starts with your Twitter profile! Here are some practices that ask distrust:
- Not including a personal photograph in your Twitter profile
- Not including caress information. (You can comprise your phone estimate and email in your Twitter bio or originate a institution background image to comprise them)
- Not including website Url or including a shortened Url. (People feel skeptical about shortened Urls)
- Do Not including skills, expertise, training, awards or location in Twitter bio. (I have seen a Realtor Twitter bio that said: "Real Estate Agent". That's it! Can you trust this Realtor?)
I have seen the following mistakes repeated over and over in Realtors Twitter profiles. Try to avoid them at all costs.
2. originate An "Unfriendly" Bio!
Again, Twitter is a collective media so you need to show your "human" side. Let me give you a practical example:
"Real Estate and Homes for Sale. Realtors, Foreclosures, Mls, Relocation, Short Sales, Property, Condos, Rentals, Land."
What are your thoughts about this bio?
On the plus side, this bio sure invites trust but it lacks the friendliness that is much-needed on collective media.
The following bio is the excellent mixture of trustfulness and friendliness:
"I'm a Realtor, author, husband, dad & artist (1). I work with Buyers & Sellers of Residential asset in Tucson Az, for
As you see, in part (1), the Realtor shared captivating facts about his family and hobbies.
In part (2), he shared his location and area of specialty.
In part (3), he shared a sublime accomplishment.
This is the kind of bio that makes possible clients go: "Aha! He sounds like a good Realtor that I can caress for my new home".
3. originate me, Me, Me Twitter Updates!
I have seen some Realtors whose Twitter streams included nothing but one-way broadcasting! In other words, they only cared to share their listings, blog posts and foursquare notifications!
They tweet every blue moon and Never open a conversation with their target market. I can assure you that these Realtors will make zero sales from Twitter!
On the other hand, I have seen a Realtor tweeting about visiting her clients and bringing them home-made cookies on Christmas!
These are the kind of stories habitancy want to hear on collective media and I can assure you that by taking few
hours to visit her clients, she strengthened her bond with them and earned their loyalty forever. I ask you to do the same. To your success!
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